It looks like a lipstick, but applies like a gloss. The packaging for Dior’s Addict Fluid Stick features what the brand calls “a revolutionary Trompe L’Oeil optical illusion design” that creates the appearance of a lipstick shape in the packaging while the formula inside is applied like a gloss.

Swiped on in one weightless, color-rich coat (17 shades, $35 each), this exclusive wax-free hybrid formula combines the maximum color impact and hold of a lipstick with the light-reflecting shine and weightless sensation of a gloss—and moisturizes, too.
More info: Macy’s; Dior.com